Communications Specialist

POSITION SUMMARY

The Communications Specialist plays a key role in shaping and executing Ormat’s communication and social media strategies. This position is responsible for developing data-driven campaigns, conducting market research, and creating compelling content that enhances brand visibility and engagement. Working closely with cross-functional teams, the Communications Specialist ensures consistent messaging, monitors performance metrics, and identifies opportunities to strengthen Ormat’s presence across digital platforms and public channels.

ESSENTIAL FUNCTIONS

• Develop and execute strategic communication and content dissemination plans to strengthen brand awareness and enhance public perception at local and regional levels.
• Collaborate cross-functionally to define the brand’s public voice and ensure consistency in messaging, tone, and style across all platforms.
• Monitor and analyze media coverage and program performance; prepare reports and recommend data-driven improvements to communication strategies and processes.
• Create, schedule, and publish engaging content across multiple social media channels, ensuring alignment with brand objectives.
• Track and interpret social media analytics to optimize performance and inform future campaigns.
• Support strategic marketing initiatives by assisting in campaign development and execution.
• Partner with design teams to produce visually compelling and brand-consistent content.
• Engage with online communities by responding to comments and messages promptly, fostering positive relationships.
• Stay current with social media trends, tools, and best practices to maintain a competitive edge.
• Represent the brand at workshops, conferences, trade shows, and meetings as needed.

OTHER RESPONSIBILITIES

• Perform other duties and projects as assigned by management.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED

• A bachelor’s degree in Marketing, Journalism, Business, Communications, or a related field.
• Strong understanding of social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Excellent written and verbal communication skills.
• Ability to create engaging content and visuals.
• Familiarity with social media analytics tools (e.g., Hootsuite, Google Analytics).
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).

PHYSICAL REQUIREMENTS

• The ability to work at a computer and use repetitive motion for long periods of time.
• Must be able to work in an office environment